Saturday, February 1, 2020

ZOMATO IN TROUBLE BECAUSE OF ITS UNETHICAL PRACTICES OF DEEP DISCOUNTING IN ITS 'GOLD' PACK

What we do when we feel hungry at night do we go out of house to have some food can we? this is the time when we buzz on zomato and see the ratings of restaurant and order delicious food which is delivered at your door step. We all are lazy beings and zomato have taken its advantage not only zomato but others too.





 ZOMATO GOLD MEMBERSHIP

Now let us talk about zomato gold pack and unethical practices related to it :

Whenever we place order for any product or service our eye first goes on the price and it happens too when we order food on zomato . Now think you liked
some food while scrolling on zomato but its prize is way much high , we always think that why its price is not less now dont worry with the help of zomato gold membership program consumer can avail great deals from gold tagged restaurants ,clubs etc. all over the country and will also get chance order any two complementary drinks isn't it great .  





UNETHICAL PRACTICES OF ZOMATO : 

More than 2,500 restaurants get against the deep discounting practices of zomato across the country 
the National Restaurant Association of India (NRAI) which was founded in 1982, it represents interests of over 5 lakh restaurants has stated that they will soon take action against unethical practices being adopted by online food app tycoon of india Zomato Gold.

"The NRAI will very soon initiate movement against online delivery aggregators which are affecting the sustainability and growth of the restaurant industry,"
it said in a statement .

It sounds bitter but the restaurants body headed by Rahul Singh has locked horns with Zomato CEO Deepinder Goyal who himself has announced to log out of the #logout campaign.

On friday , singh hit back at Goyal by starting new campaign # ZoGoisNoGo.

"We thank Dineout, Eazydiner, magicpin and Nearbuy for rejigging their features to eradicate the deep discounting epidemic.

"However, Zomato has decided to cut all ties through a statement of their assertion of logging out of the logout campaign. From our end, that simply implies #ZoGoisNoGo," Singh said in a statement. 


Zomato spokesperson reacted: "We stand by our 10-point improvement plan that addresses the collective concerns of our restaurant partners while keeping our users' best interests in mind."

Zomato has been accused by the NRAI of "unethical" deep discounting practices for its "Gold" prgramme.

The NRAI on August 14 announced the #logout movement to detox customers from discount addiction and give restaurant industry freedom from aggregators who have "distorted a vibrant marketplace by aggressive discounting and predatory pricing".

Moreover there are many more issues and complaints  regarding unethical behaviour or practices of zomato as they provide restaurant location nearby your locality but when you order they say sorry that we could not be able to deliver you food  ,I was like really then why you have listed this restaurant  in your app and some of there employees also behaves rudely. these are unethiacal practices lead by zomato which should be stopped . 


 

  

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